Financial Services Content Strategy & Production
Goldman Sachs
BlackRock
Citadel
Equitable
Jefferies
JPMorgan Chase
Lazard
M&T Bank
Nuveen
Synchrony
TIAA
UBS
Vista Equity Partners
Podcasts are the highest-trust format in financial services right now. The shows that work aren't interview-and-done. They're built as franchises with a clear audience, a distribution plan, and production that holds up against consumer-grade competition.
Most financial services video looks and sounds the same. The firms that stand out treat video as a business tool, not a marketing checkbox -- whether that's a fund launch film, an investor relations piece, or an exec profile that actually moves a hiring needle.
The strongest financial services brands don't just publish content about their firm. They put their people forward. When a portfolio manager explains a thesis, or a CIO walks through their outlook, it carries a weight that no brand campaign can match. The firms that get this right turn their leadership into a genuine competitive advantage.
One-off projects create spikes. Programs create compounding value. The firms getting the most from content are the ones that moved from campaign bursts to always-on systems where strategy and production sit in the same room.
I lead Magnet Media's financial services practice, where I've spent the last decade building content programs for firms like JPMorgan Chase, BlackRock, Nuveen, TIAA, and Citadel.
Before Magnet, I worked in investment banking. That background shapes how I approach every engagement: understand the business first, then figure out what content actually moves the needle -- whether that's IPO roadshow films, branded podcast series, executive profiles, or always-on video programs.
Most of my growth comes from clients expanding their programs or introducing me to colleagues at other firms. I take that as the best signal that the work is landing.
To connect on content strategy, video production, or a new partnership, reach out anytime.